ClevelandRecruiter Since 2001
the smart solution for Cleveland jobs

Senior Analyst, Digital Marketing Analytics

Company: The J. M. Smucker Company
Location: Orrville
Posted on: January 18, 2020

Job Description:

The J.M. Smucker Company has a unique culture rooted in our Basic Beliefs, strengthened by Our Commitment to Each Other and perpetuated by the creation of an environment that leads to the continued growth of our employees.

Inspired by more than 120 years of business success and five generations of family leadership, The J. M. Smucker Company makes food that people and pets love. The Company s portfolio of 40+ brands, which are found in 90 percent of U.S. homes and countless restaurants, includes iconic products consumers have always loved such as Folgers , Jif and Milk-Bone plus new favorites like Caf Bustelo , Smucker s Uncrustables and Rachael Ray Nutrish . Over the past two decades, the Company has grown rapidly by thoughtfully acquiring leading and emerging brands, while ensuring the business has a positive impact on its 7,000+ employees, the communities it is a part of and the planet. For more information about The J. M. Smucker Company, visit https://jmsmucker.com.

TITLE

Senior Analyst, Digital Marketing Analytics

LOCATION

Orrville, OH

REPORTS TO

Lead, Digital COE & POD Strategy & Activation

POSITION SUMMARY

The Senior Analyst, Digital Marketing Analytics will have overall responsibility in measuring all initiative lead by the consumer experience team. The analyst will partner with business stakeholders from insights, brand, other marketing service teams and agencies to understand their business objectives to develop and define robust analytics frameworks. This person is also responsible for analyzing performance data to drive results in marketing programs across multiple digital channels and support insights with Marketing Mix Analyses. Success in this role requires not only expert data and analysis skills but also strong communication skills, initiative and demonstrated experience with cross functional teams.

KEY RESPONSIBILITIES

* Provide analytic support to the consumer experience team to drive results across digital marketing channels

* Interface with cross functional teams and partner agencies to ensure data is collected uniformly and accurately for analysis

* Oversee web tagging and other data collections mechanisms owned by IS and partner agencies to enable consumer journey measurement.

* Lead analytics in the agile marketing environment to help turn real-time insights into actionable media tests

* Identify trends in website traffic, eCRM, customer reviews/ratings, social sentiment and media performance for analysis

* Understand the role of website content, coupons, etc. and identify user experience gaps from website analytics

* Be an evangelist for data democratization and enabling business stakeholders with actionable consumer experience measures.

* Partner with agencies to ensure accuracy and effectiveness of reporting deliverables

SELECTION CRITERIA

Education

* Bachelor s Degree is required



Experience

* At least 3 years of relevant work experience in digital analytics (Google Analytics)

* Previous experience with media channels (paid display, paid search) and data technology

* Experience with web design is a plus

* Enthusiasm for data and quantitative behavior analysis

* Understanding of online marketing metrics (CTR, CPC, CPM) and key performance metrics (CPL, ROAS, ROI)

* Strong leadership and collaboration skills

* Technical expertise in Data Visualization (Tableau, DOMO)

#LI-123

IND123.

The J. M. Smucker Company (the Company ) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.

Keywords: The J. M. Smucker Company, Cleveland , Senior Analyst, Digital Marketing Analytics, Professions , Orrville, Ohio

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Professions Jobs


42R Army Bandperson
Description: AGE REQUIREMENTS: Must be between the ages of 17 and 35 br br This is a job where you can rock out, chill out with few cool jazz numbers, or rouse the crowd as part of a marching band. If you're into (more...)
Company: Army National Guard
Location: Youngstown
Posted on: 01/18/2020

CDL A OTR Company Driver, Terminal to Terminal
Description: br br Division Overview: The foundation product for Forward Air is our over-the-road LTL service for prospective Company Drivers offering a unique over-the-road experience you can't find anywhere (more...)
Company: Forward Air
Location: Youngstown
Posted on: 01/18/2020

Now Hiring: Amazon Warehouse
Description: Easy Application
Company: Amazon Warehouse.com
Location: Mansfield
Posted on: 01/18/2020


CDL A OTR Company Driver - $6,000 Sign On Bonus!
Description: Job Benefits Average 75,000 per year 6,000 sign-on bonus Generous home time Home when you
Company: Tri-National, Inc.
Location: Mansfield
Posted on: 01/18/2020

CDL A Regional Driving Jobs offering Top Pay and Home Time Options
Description: br br br Carry Through br For Drivers Their Success br br REGIONAL TRUCKING DRIVING JOBS - Columbus, OH br br br Home Weekly or Home Daily Options br br With solo or teams opportunities. (more...)
Company: DM Bowman
Location: Mansfield
Posted on: 01/18/2020

15T UH-60 Utility Helicopter Repairer
Description: AGE REQUIREMENTS: Must be between the ages of 17 and 35 br br The UH-60 Black Hawk helicopter is the best-in-class, multi-mission performer used for combat assault, search and rescue, medevac, and (more...)
Company: Army National Guard
Location: Youngstown
Posted on: 01/18/2020

Regional Class A CDL Driver: 50¢ per mile
Description: Job Description: CDL-A Regional Company Truck Drivers 50 162 per mile on ALL MILES Call 844 732-2084 Drivers in our Regional divisions are typically out for 5-6 days with 34 hours off at home. CDL-A (more...)
Company: Q Carriers
Location: Mansfield
Posted on: 01/18/2020

CDL-A Dedicated Truck Driver: Earn An Extra $12,000 Your First Year -
Description: LIMITED TIME U.S. Xpress is offering NEW dedicated opportunity
Company: U.S. Xpress
Location: Youngstown
Posted on: 01/18/2020

CDL-A Team Truck Drivers
Description: We're changing the game on team pay and making it easier for our OTR Team Drivers to earn 150,000
Company: U.S. Xpress
Location: Youngstown
Posted on: 01/18/2020

CDL-A Flatbed Truck Driver - Regional - Home Weekends!
Description: CDL-A FLATBED REGIONAL TRUCK DRIVER JOBSWeekly Home Time With Excellent Pay Great Lakes Flatbed Fleet: Are you ready to grow and thrive in your career without giving up your weekends Join our Great Lakes (more...)
Company: Roehl Transport Inc
Location: Mansfield
Posted on: 01/18/2020

Log In or Create An Account

Get the latest Ohio jobs by following @recnetOH on Twitter!

Cleveland RSS job feeds