Content/Brand Strategist - Contract (Remote, USA - Eastern Time)

Company: Esme Learning
Location: Cleveland
Posted on: January 16, 2022

Job Description:

Esme Learning is transforming the future of digital learning through AI. Leveraging over 15 years of cognitive research, Esme Learning courses deliver an immersive and collaborative executive learning experience with some of the best universities in the world.

Each course blends high-production-quality video, live simulations, interactive media, and small group exercises with top learning design principles. Through Esme Learning's rapidly growing portfolio of courses, executives gain technical skills and learn business best practices from experts across a wide range of frontier fields, including fintech, cybersecurity, health ventures and spacetech.

We're at the forefront of what's next for education - and we're looking for a Contract Content/Brand Strategist to join us.

Who We're Looking For

We are looking for a Contract Content / Brand strategist to provide compelling content across various marketing channels, products and brands. This role will also manage our editorial content calendar and should have experience with writing briefs for our creative team to create long and short form content in digital form including considerations such as digital content optimization, SEO and link building.

What you'll do: Ability to pull together presentation slides for the business development team
Ability to extract insights from product marketing and research materials
Ability to write creative briefs for creative team
Ability to research, brief creative, and edit long-form and short-form posts with considerations for grammar, syntax, readability, and SEO
Keyword research
SERP analysis
Strategic content development
Content optimization
Link building
Keyword ranking analysis
Manage a comprehensive editorial calendar across newsletter, social, blog and other customer touchpoints
Author website/app, email, prospectus, and packaging content as necessary

Requirements
At least 5-7+ years of relevant experience
Proven success in copywriting to drive action among audiences.
Experience writing to professional B2B audiences (banks, regulators, consultants, lawyers) a strong plus!
Deeply creative. Can make fintech and AI appealing and exciting to busy audiences.
A way with words. Short. To the point. Clear. Focused. Descriptive. Inspire action.
Experience learning about segments of audiences, and tailoring content to each.
Love for writing and storytelling. Demonstrated experience writing both long and short form. content (writing samples required - including CTAs, SLs, etc!) across print and digital channels.
Excellent written and verbal communication skills including expertise in grammar and proofreading.
Exceptional interpersonal and cross-functional collaboration skills, openness to feedback.
Demonstrated success delivering multiple projects while balancing competing priorities with tight deadlines in a fast-paced environment; capacity to manage the priorities of multiple stakeholders in a complex and fast-moving environment.
Bonus points if you've got experience working at an early-stage startup in a similar role.
1 - 2 years of ad agency experience is strongly preferred

Location

Remote, with a preference for US East Coast (NYC, Boston, etc.) and United Kingdom

Benefits
Working with, and growing with an amazing team, in a high growth startup to transform online education.

Esme Learning is an Equal Opportunity/Affirmative Action Employer

Keywords: Esme Learning, Cleveland , Content/Brand Strategist - Contract (Remote, USA - Eastern Time), Other , Cleveland, Ohio