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Web Performance Specialist

Company: RR Donnelley
Location: Westlake
Posted on: November 23, 2020

Job Description:

Web Performance Specialist Marketing Westlake, OH ID: 49211 Full-Time/Regular
RRD is now hiring for a Web Performance Specialist! Summary: The Website Performance Specialist II will play a critical role in planning and executing specialty programs that contribute to brand awareness and lead generation from the companys public-facing websites. As an individual contributor on the corporate marketing shared services team, this position receives guidance from their manager about the work that needs to be completed. Responsibilities:

  • Clearly articulate RRDs mission, brand promise, segment strategy and solutions
  • Collaborate with segment marketing leads (Marketing Solutions, Business Services, Enterprise Sales) to create a strategic web plan, with tactics aligned to services, growth areas and client needs
  • Manage the workflow for website updates, including: creation, design, review, approval, analysis, optimization and archival
  • Work with the corporate web team and developers to publish changes and new content, document all approvals (creative, marketing, legal, SMEs, etc.) prior to publishing
  • Ensure the website utilizes best practices in organization, design, responsive design, opportunities for conversion, consistency in company voice and the user experience
  • Leverage dynamic content to drive personalization throughout the site, grounded in ideal client profiles
  • Conduct A/B testing and documents findings to improve conversion
  • Recommend new web tools, functionality and integrations that will drive conversion and revenue
  • Map and rank online interactions that lead to conversion and revenue including on-page and off-page SEO, search terms, repeat visits, page views, downloads, opt-ins, etc.
  • Monitor effectiveness of web initiatives and regularly audit the site for optimal performance
  • Stay current on market trends, influencer perspectives, analyst reports and competitive landscape
  • Tell the story behind successful web optimization initiatives, both how and why
  • Leverage Google Analytics to translate site activity into insights that drive profitable design changes
  • Provide reports that measure performance, outlining form submissions, CTA conversion rates, page views, time on page, progress on planned initiatives RRD is an EEO/AA including Vets and Disabled Employer
    Required Skills
    • Minimum of 5 years of B2B marketing, web design, usability or site optimization
    • Excellent organizational, verbal and written communication skills
    • Collaborative team player with excellent interpersonal skills
    • Strong presentation skills, both in design and delivery
    • High sense of urgency and attention to detail
    • Proficiency in web-based tools, preference for experience in HTML, CSS, Salesforce Pardot and the Google Suite
    • Bachelors degree required, focus in marketing, design, usability or business preferred

Keywords: RR Donnelley, Cleveland , Web Performance Specialist, IT / Software / Systems , Westlake, Ohio

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