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AVP of Marketing Strategy & Operations

Company: Software Related, Westlake, OH
Location: Westlake
Posted on: July 21, 2018

Job Description:


The Associate Vice President, Marketing Strategy & Operations sets the direction for the accountability, planning, infrastructure, data, and functional design & development responsibilities of the Marketing department. In addition, this role acts as a chief of staff to the VP of Marketing and is responsible for enabling the execution of the VP of Marketing’s vision.

Responsibilities Strategic advisor to the VP of Marketing; using performance insights and external trend data to drive the vision of the department Owns the end-to-end annual marketing planning process and ensures alignment with corporate, sales, and product objectives Drives alignment both within the Marketing department and with sales, product, and corporate strategies through interlocks, measurement, and accountability Ensures transparency and optimization of Marketing’s contribution to the business through impact-level measurement and reporting Orchestrates the budgeting process, including strategy, allocation, and reconciliation Owns the infrastructure, processes and systems to optimize Marketing work, including initiative and system prioritization, selection, documentation, governance, and roadmap Accountable for and leads the development and ongoing optimization of a comprehensive and compliant data strategy Responsible for delivering effective change management strategies and communications for systems implementation, data policies and process re-engineering Supplies the Marketing team with internal and external insights and best practices to drive better decision making and execution Partner with Learning and Organizational Development to build competency maps and learning plans for all marketing job families. Qualifications BS/BA degree in Marketing or marketing-related field, or equivalent field experience. MBA a plus. Significant leadership experience Significant experience in marketing/marketing communications or related field Experience with high-tech solutions in a business-to-business environment Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job Up to 25% travel

Keywords: Software Related, Westlake, OH, Cleveland, AVP of Marketing Strategy & Operations, Executive, Westlake, Ohio

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