Vice President of Marketing
Company: Centerline Biomedical, Inc.
Location: Cleveland
Posted on: March 20, 2023
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Job Description:
Position SummaryThe Vice President of Marketing is an
Exempt/Full-Time position that will oversee the company's marketing
function and play a critical role in helping the company create and
execute on its strategy. This role requires a hands-on leader who
thrives in fast-paced, pragmatic, small company environments. This
role will work closely with the CEO and the entire executive team
to identify innovative marketing and product strategies, close
strategic partnerships and implement market access strategies
(reimbursement, clinicals, centers of excellence, etc.). This role
will be a key member of the Company's executive
management.Responsibilities/Duties--- Lead Centerline Biomedical's
marketing function.--- Hire and manage all marketing personnel.---
Participate in and help drive company's annual business planning
and long-term strategic planning.--- Implement strategies that
support sales of products currently commercialized and prepare
company for release of new products.--- Drive the training of
healthcare professionals and sales and other personnel regarding
company's existing and future products.--- Collaborate with CEO,
CTO and others to identify and manage physician Key Opinion Leaders
(KOLs).--- Participate in new product development, including
identifying and prioritizing new product opportunities that help
drive Centerline Biomedical's strategy and drive financial growth
of the company.--- Oversee the creation of business cases or
business plans for new product opportunities and prepare related
Go-To-Market plans.--- Collaborate with sales leadership and others
in the company to meet company's annual sales objectives.--- Help
CEO and others prepare Board presentations and present to the Board
as requested.--- Work with CEO and other executives to identify and
manage partnerships with other companies, leading these initiatives
as requested.--- Lead development of messaging and branding for
Centerline, the IOPS technology platform, and individual
products.--- Develop and implement a reimbursement strategy for
IOPS and future products developed by Centerline Biomedical.---
Collaborate with Centerline Biomedical's clinical personnel, CTO,
and others to create and execute on an evidence generation
strategy.--- Set and implement the conference strategy for
Centerline Biomedical.--- Be the key face to societies,
conferences, press, and other relevant third-party entities (SVS,
VEITH, VIVA, RSNA, ARRT, VQI, Endovascular today, others).--- Set
and implement a government strategy to approach VAs and get listed
on the FSS or ECAT--- Help develop IOPS "Centers of Excellence" in
key geographic locations.--- Follow all company policies including,
but not limited to, accurate and timely expense reporting and
updates to the CRM system.--- Keep abreast of and disseminate new
product and industry knowledge to the team.--- Additional duties as
assigned.Minimum Qualifications, Education, and Experience
RequiredEducation and Experience--- BA/BS degree or equivalent
relevant experience--- 10+ years of a proven track record of the
leading the marketing function in a medical device company--- 3+
years of experience in a medical start-up sales environment will be
considered valuable, but not necessary--- Experience with some
subset of the following: medical imaging, image-guided
interventions, vascular surgery, capital and consumable medical
devices--- Strong leadership skills and ability to foster long term
partnershipsAbilities--- Strong relationship-building skills with
respect to both internal and external personnel, including
customers and strategic partners--- Strong well-established
people-management and leadership skills--- Ability to rapidly
become proficient with the concepts of endovascular surgery as well
as the technical function and capabilities of the company's
technology--- Ability to create strategies and execute the
implementation--- Comfortable working within a start-up environment
requiring a hands-on approach--- Results-oriented team builder with
proven experiences building and growing organizations by taking new
products to market--- Excellent interpersonal skills to align and
foster positive working relationships across the organization
(internal and external)--- Ability to develop and prioritize
business activities in line with the strategic plan--- Excellent
verbal and written communication skills--- Ability to travel over
50% if needed--- Ability to work in a fast-paced environment while
managing multiple priorities--- Operate as part of a team and/or
independently while demonstrating flexibility to changing
requirementsWork Conditions:Work is performed primarily in a
standard office environment. Essential functions require sufficient
physical ability and mobility to work in an office setting; to
stand or sit for prolonged periods of time; to occasionally bend,
kneel and reach; to lift, carry, push/pull light to moderate
amounts of weight; to operate office equipment that may require
fine motor coordination (i.e., use of a keyboard). On occasion
these activities may be performed in interventional suites while
wearing lead garments. Reasonable accommodations may be made when
an employee has a qualified disability but can still perform the
essential functions of the job (without creating an undue
hardship).Centerline Biomedical is an equal opportunity employer
and strongly supports diversity in the workplace. We believe that
diverse ideas, opinions, and perspectives will build a strong
foundation for success. In order to provide equal employment and
advancement opportunities to all individuals, employment decisions
at Centerline Biomedical will be based on merit, qualifications,
and abilities. Centerline Biomedical does not discriminate in
employment opportunities or practices on the basis of race, color,
religion, sex, national origin, age, disability, or any other
characteristic protected by law.
Keywords: Centerline Biomedical, Inc., Cleveland , Vice President of Marketing, Executive , Cleveland, Ohio
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