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Marketing Manager

Company: Ohio Lumex Co., Inc.
Location: Solon
Posted on: August 7, 2022

Job Description:

Essential Duties and Responsibilities:

  • Develop innovative marketing campaigns to drive lead generation through optimized web content, SEO, blogging, social media, email campaigns, webinars, Google ads, etc.
  • Analyze and measure success of marketing campaigns and lead generation efforts via various metrics and conversion data
  • Channel marketing campaign results to determine how to best allocate marketing dollars to drive revenue and profit
  • Collaborate on go-to-market strategy for new and existing products
  • Manage social media campaigns and presence in social networking sites
  • Collaborate with internal team as well as outside resources to develop thought leadership gated technical content, blogs, press releases
  • Manage website on a website platform. Work effectively with internal and external resources on technical content and design
  • Create and manage a content calendar and project deadlines
  • Manage CRM system and marketing automation campaigns
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Manage events, including scheduling and budgeting trade shows, conferences and meetings
  • Perform other duties as assignedA candidate must possess the following skills and attributes:
    • Bachelor's Degree in Marketing, Business or Communications
    • 4 - 6 years' experience in B2B or corporate marketing setting
    • Commitment to excellent customer service
    • Self-motivated and willingness to learn
    • Excellent communication and interpersonal skills
    • Proficiency with MS Office and social media platforms
    • Experience with Adobe Product Suite
    • Technical or industrial marketing experience is preferred
    • Must be able to grasp, learn and reproduce technical concepts -
    • Excellent organization skills and attention to detail
    • Strong project management, multitasking, and decision-making skills
    • Strong problem solving and analytical skills
    • Experience with website editing, CRM and marketing automation tools
    • Excellent written and verbal communication skills
    • Drug test and background checks will be requiredThis is a full-time position with benefits including medical/dental/vision insurance, paid time off, and a 401(K) plan. The compensation will vary based on a candidate's skills and experience. To learn more about Ohio Lumex please visit our website at www.ohiolumex.com.If you are interested in joining our vibrant team and working in a challenging and rewarding environment, please submit your resume.About Ohio Lumex:Ohio Lumex is an instrumentation manufacturer that offers a diverse range of products and services that support environmental monitoring and are utilized throughout a number of industries. The company is located in Solon, OH. Our business is experiencing growth but we are still in the early stage of penetrating some new markets. Ohio Lumex offers a small company work environment with people who are great at what they do. We are looking for a versatile, energetic, self-motivated individual to develop, execute, and manage our marketing efforts. This individual will be responsible for the following: conceptualization, development, and execution of innovative marketing campaigns, management of the Ohio Lumex website, SEO, social media strategy, email campaigns, collateral, CRM system, and virtual and in-person events.Job Environment:Entrepreneurial company with excellent work environment. Great deal of independence, and ability to work productively as part of a small team. The ideal candidate will take ownership and be skilled at managing multiple marketing projects on time. Must be willing to learn new skills as needed.

Keywords: Ohio Lumex Co., Inc., Cleveland , Marketing Manager, Executive , Solon, Ohio

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