Remote - Google PPC Manager

Company: Ned Stevens Gutter Cleaning
Location: Cleveland
Posted on: August 7, 2022

Job Description:

Are you a -PPC Expert? If so, your core area will be to manage our Paid Media campaigns. We are looking for an accomplished, B2C marketing expert with experience launching campaigns across various platforms, including Facebook, Instagram, Bing, Google, etc. You will grow exponential demand and engagement coming from paid traffic, managing strategy across channels (SEM, Social, Directories) and optimizing ROAS and page conversions.
The -PPC execution -across all our DMA's will be your core function. We are scaling up and growing our business, and we want you to be part of it.
What you will do
--- Design, execute and maintain ROI-focused PPC campaigns--- Continually optimize PPC campaigns to make the most of the ad budget--- Scale existing channels and find new channels to make sure each market can reach maximum potential--- Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance. Landing page experience required--- Provide ongoing actionable insights into campaign performance to the team--- Stay on top of the latest trends in PPC advertising--- Analyze, manage and continuously improve performance across paid search campaigns, focusing on scaling acquisition while achieving efficiency targets and quality based on LTV / CAC--- Be accountable for meeting ROAS targets and develop insights/tactics that will increase revenues month-over-month and YoY--- Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics--- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search based on our growth strategy
We are looking for someone with
--- 4+ years in B2C PPC experience--- At least 2 years specializing in B2C Paid Media--- Experience managing paid advertising budgets: Google/Bing--- Mastery of tools such as Google Analytics, Google Ads, Google Tag Manager and others--- Collaborative, curious and not afraid of trying new approaches--- Experienced in delivering improvements in cost per acquisition across digital channels and campaigns.--- We love an entrepreneurial mindset--- Google Certifications a PLUS--- Strong sense of ownership and accountability--- Advanced proficiency in managing paid search campaigns from implementation through execution, with a proven track record of driving reduced CPAs and increasing ROAS--- Excellent analytical skills and passion for metrics and quantitative analysis--- Data-driven mindset focused on optimizing day-to-day performance--- Enthusiastic, flexible, and creative problem solver with excellent attention to detail
Job Type: Full-time

Keywords: Ned Stevens Gutter Cleaning, Cleveland , Remote - Google PPC Manager, Executive , Cleveland, Ohio