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Marketing Manager (Remote)

Company: Equity Lifestyle Properties, Inc.
Location: Cleveland
Posted on: May 16, 2022

Job Description:

With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career ELS is hiring for the position of Marketing Manager in Michigan. Company: Founded in 1987, MHVillage/Datacomp is a subsidiary of ELS and a national leader in the manufactured housing industry based in Grand Rapids, Michigan Our business units include MHVillage.com, the largest online marketplace for manufactured housing with more than $3 billion in home sales and rental transactions annually; Datacomp Appraisal Systems, the nation---s leading provider of market-based manufactured home valuation and inspection services; Datacomp/JLT, the most trusted source for market data on the manufactured housing asset class; and the MHInsider magazine, the industry---s trade publication for manufactured housing professionals. Position: The Marketing Manager is a senior marketing role that oversees the production and day-to-day operations of the marketing department. Working in collaboration with the Vice President---Marketing, the Marketing Manager ensures the timely execution of strategic product, revenue and marketing initiatives. In addition to providing ongoing coaching, mentoring and direction to a small marketing team, this position functions as a subject matter expert on marketing tactics and best practices, the organization---s products and services and industry market trends. Primary Responsibilities Include: Collaborates with the Vice President---Marketing to develop and optimize the organization---s marketing budget, strategy, branding and revenue initiatives as well as monitor and enhance the performance of multiple digital assets/properties. Oversees the day-to-day activities of the marketing team including project management, traffic control, production schedules and quality assurance for a multi-disciplined, cross-functional marketing department to complete projects on time and within budget including: digital and print production of marketing collateral, transactional and marketing emails, direct-response copywriting, advertising and promotional campaigns, PPC management, website design and maintenance of WordPress sites, etc. Provides ongoing coaching, mentoring and direction to marketing team members to facilitate the achievement of individual and business unit goals. Engages in hands-on departmental production work as a backup for existing team member absences or to bridge gaps in available talent resources as needed. Develops systems and standard operating procedures to improve business unit efficiency and team member training. Initiates and maintains key relationships with marketing suppliers, stakeholders, and internal teams through ongoing phone, video conference, e-mail and Slack contact. Reviews proposals, presentations, quotations, and invoices from suppliers. Tracks overall website traffic, revenue and marketing performance, reporting on key metrics and business intelligence to executive management and other stakeholders. Coordinates with the business development and customer experience teams on lead generation, marketing campaigns and deliverables to foster inter-department professionalism and productivity. Ensures the quality work, integrity and professionalism of the marketing team. As one of the essential functions of this role, this position coordinates the organization---s promotional presence at industry events including display management, shipping, swag inventory management, staff registrations, travel arrangements, sponsorships and marketing collateral. This function also involves attending industry events and conferences to unpack, assemble, disassemble, pack and ship the organization---s trade show displays (moving around large event venues, lifting and moving items weighing up to 75 lbs), and works the organization---s booth to understand the needs of customers and prospects, and identify market opportunities (subject to travel restrictions and applicable public health guidelines). Serves as a subject matter expert on MHVillage/Datacomp products and services including MHVillage.com and the MHVillage advertising network, the MHInsider trade magazine and professional advertising channels, and Datacomp valuation services and market data. Supports the business development and customer experience teams with high levels of customer service, including timely and accurate fulfillment of marketing requests and the recommendation of promotional ideas. Coordinates with the appropriate departments to gain relevant information, resolve or escalate customer concerns, execute initiatives, fulfill orders and provide product support. Miscellaneous responsibilities as requested by executive management and required by the business needs of the organization. Required Qualifications: Minimum 7 years of multi-disciplined, hands-on marketing experience including campaign development, graphic design/art direction, copywriting, email marketing, websites, social media, search engine marketing, etc. Experience managing and directing a marketing team. Agency or creative services background preferred. Portfolio of proven marketing results with case studies. Self-starter, can recognize, qualify and pursue marketing opportunities. Up-to-date knowledge of marketing trends and best practices, especially in the areas of content development, video and email marketing. Exceptional computer proficiency including extensive experience with Macintosh computer systems, Adobe Creative Cloud (especially Illustrator, InDesign and Photoshop), WordPress, HTML, CSS, email marketing including Mailchimp and Klaviyo, AgoraPulse or similar social media management software, Unbounce, SEO, content development, direct-response copywriting, Google Analytics, CRMs, MS Office, Google Apps, and other marketing software. Extraordinary attention to detail, organizational and time management skills. Ability to multitask in a fast-paced working environment. Flexibility and willingness to pitch in as necessary. Superior communication skills in person, on the phone and in written communications. Ability to travel to industry conferences and events approximately 6-10 times annually for periods of 3-5 days (subject to travel restrictions and public health guidelines); the ability to lift and move 75 lbs; and the ability to move about event venues, assemble trade show displays, work the organization---s trade show booth for extended periods of time, and interact with current and prospective customers to identify market opportunities are essential functions required of this role. Compensation and Benefits This position offers an opportunity for a top performer to stand out as exceptional in a small, yet highly-important niche of the overall real estate market. We offer an attractive compensation program including medical benefits with available dental, vision, life and disability insurance; employee stock purchase plan; and company-matched 401(k). This is a full-time position based in Grand Rapids, Michigan with some travel required. Remote/hybrid work with occasional travel to the corporate office would be considered.

Keywords: Equity Lifestyle Properties, Inc., Cleveland , Marketing Manager (Remote), Executive , Cleveland, Ohio

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