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Manager, Consumer Insights and Research

Company: JOANN Stores
Location: Cleveland
Posted on: May 16, 2022

Job Description:

SummaryResponsible for developing the strategy and managing the execution of numerous ad hoc and on-going research efforts. Manage multiple vendors and research tools, as well as business sources to provide consumer intelligence and make recommendations for company strategy, as well as marketing and advertising decisions. Partner with internal cross functional organizations to understand business needs and develop research projects to answer business questions. These sources may include, but are not limited to, competitive monitoring service, research agency, consumer behavioral research and retail industry sources and all internal data sources. This position will drive the formulation of our customer understanding, our competitive understanding and our marketing strategy.!!Responsible for overseeing annual tracking studies as well as managing ad hoc research studies requested by cross functional partners. Includes quantitative and qualitative research typically focused on customer or consumer behavior.

  • Develop the company research strategy, yearly consumer research plan and creation of a concise overview of the current and potential Jo-Ann customer. Manage the execution and coordination of consumer research projects. Work with external agencies in designing research, creating questionnaires, analyzing the results, and following-up with additional analysis. Develop, analyze and communicate insights from consumer research.
    • Proactively monitor and analyze business data from multiple sources. Build and publish ongoing, accurate and actionable business intelligence that will support corporate objectives, Marketing decisions, Marketing partners and provide insight into consumers, markets, competition, products and trends.
      • Partner with Marketing and/or other Jo-Ann departments on an ad hoc basis to conduct specific primary and secondary research intended to support a specific strategy, project or tactic.
        • Consolidate all data collection tactics (customer satisfaction, industry sizing, research insights, product and/or customer, sales, traffic) to provide an integrated view of the Jo-Ann customer experience to derive high-level corporate findings on correlated metrics.
          • Design, conduct and report on all web-based surveys. Assist in design, execution and analysis of testing as required.
            • Create and manage all research related budgets. Conduct all research related vendor Requests for Proposals.
              • Provide on-going strategy recommendations based on research and business intelligence findings that support corporate or marketing objectives
                • Pro-active and re-active assessment of partnership opportunities with external companies and recommendations on their validity and strategic fit. Create and maintain a research file library through the avid collection, monitoring and reading of consumer marketplace, retail, arts & crafts/sewing industry and general research studies.
                  EducationMinimum 4 Year / Bachelors Degree /Bachelor's degree with a concentration in Marketing, Business Administration or related field.
                  ExperienceMinimum 5+ (Manager)Marketing research experience, preferably in a retail environment. Previous project management experience a plus.

Keywords: JOANN Stores, Cleveland , Manager, Consumer Insights and Research, Executive , Cleveland, Ohio

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