Manager, Consumer Insights and Research
Company: JOANN Stores
Location: Cleveland
Posted on: May 16, 2022
|
|
Job Description:
SummaryResponsible for developing the strategy and managing the
execution of numerous ad hoc and on-going research efforts. Manage
multiple vendors and research tools, as well as business sources to
provide consumer intelligence and make recommendations for company
strategy, as well as marketing and advertising decisions. Partner
with internal cross functional organizations to understand business
needs and develop research projects to answer business questions.
These sources may include, but are not limited to, competitive
monitoring service, research agency, consumer behavioral research
and retail industry sources and all internal data sources. This
position will drive the formulation of our customer understanding,
our competitive understanding and our marketing
strategy.!!Responsible for overseeing annual tracking studies as
well as managing ad hoc research studies requested by cross
functional partners. Includes quantitative and qualitative research
typically focused on customer or consumer behavior.
Description
EducationMinimum 4 Year / Bachelors Degree /Bachelor's degree with
a concentration in Marketing, Business Administration or related
field.
ExperienceMinimum 5+ (Manager)Marketing research experience,
preferably in a retail environment. Previous project management
experience a plus.
Keywords: JOANN Stores, Cleveland , Manager, Consumer Insights and Research, Executive , Cleveland, Ohio
Click
here to apply!
|