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Associate Director, Paid Social - Remote

Company: Brainlabs
Location: Cleveland
Posted on: January 16, 2022

Job Description:

Classification: Full-time

Team: Client Services

Reporting to: Group Account Director

Estimated Start: February 2022

Location: REMOTE - Anywhere, US or Canada

Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.

What's the role?

We're looking for an Associate Director of Paid Social who can lead strategy for clients while supporting the growth of the social business in the U.S. region. You will be at the forefront of social innovation whilst supporting key accounts to ensure social execution is consistent and aligned to plans. You will be hands-on, in the weeds, in partnering closely with the U.S. clients, as well as working with, social product, and new business teams.

Tell Me About The Company

Brainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:

  • to change the future of digital advertising
  • to build the best company to work for

    For more info why not take a look at our and our which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.

    What this job is:
    • Client lead for overarching social strategy -- leading strategic plan development and overseeing all social activations with the cross-channel team and Group Account Directors.
    • Provides the senior voice for social authority, and builds strong working relations with senior client stakeholders, internal teams, and platform reps
    • Recognize and proactively manage performance or relationship issues
    • Lead deck creation for paid social pitches and presentations, as well as account audits, business reviews, annual plans and QBRs.

      Give me a breakdown of what an Associate Director, Paid Social at Brainlabs does:

      Account Management:
      • Be a partner to clients in advising them on all things paid social, you are the trusted expert to the client
      • Prepare and present paid social marketing strategies and plans for clients.
      • Communicate client performance regularly and ensure we fulfill on client contracts and promised strategy
      • Setup and refine processes with team that ensures budgets, optimizations, and performance are executed and aligned with client goals (i.e. Pacing, QA checks)
      • Perform regular analyses and make data-driven recommendations, following our 'test and learn' methodology
      • Implement & use Brainlabs' tools on all accounts where applicable
      • Prioritize and respond to client emails/calls in a timely manner

        Team Management & Leadership:
        • Oversees, supports and coaches social team talent in the implementations of media plans -- and push them to think beyond the brief
        • Manage up to 5 direct reports and mentor indirect managees utilizing a strengths-based coaching approach
        • Mentor to team members working on assigned clients providing training and shadowing opportunities and participating in new hire training program
        • Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
        • Actively participant in wider company initiatives including, but not limited to new business pitches, cross-sells and internal marketing efforts

          What we really want:
          • Someone who can own and drive forward social innovation for clients, and can evangelize learnings to inspire direct and indirect reports to push the boundaries of social

            What particular set of skills would suit this role?
            • Deep knowledge of performance media and analytics (can turn data into a story)
            • Managed paid social budgets in excess of $250K/month
            • Expert-level knowledge and hands on activation on Facebook and Instagram is key, additional platforms preferred
            • Experience with performance marketing/DR campaigns
            • Effectively manage client relationships and stakeholder expectations

              How will I know I'm doing it right?
              • You'll build trusted relationships with your account stakeholders
              • Your clients will be in the know of new product opportunities that are relevant
              • Internal team members will feel confident reaching out to you for social support
              • You'll be pulled in to support New Business pitches

                What happens next

                We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

                Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.

                Thank you for your interest in Brainlabs! We look forward to getting to know you!

                When you apply to work at Brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employee. All applications ask for your consent to allow us to process your personal data. However, you have the right to withdraw your information at any point by reaching out to

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Keywords: Brainlabs, Cleveland , Associate Director, Paid Social - Remote, Executive , Cleveland, Ohio

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