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Account Manager

Company: Studiothink
Location: Cleveland
Posted on: November 23, 2021

Job Description:

Studiothink is proudly headquartered in Cleveland, Ohio. We work with organizations of all sizes to communicate meaningfully to those they impact, to successfully and positively drive the perception and awareness of their brands and initiatives.

Celebrating more than 17 years in business, Studiothink is a team of researchers, designers, directors, and writers from varied backgrounds and experiences. We are a full-service advertising and marketing firm. Our team has more than 150 years in this industry collectively, we build meaningful relationships through brand positioning, content creation, creative direction, design, as well as social and influencer engagement. Those relationships matter to us and we provide professional, clear communication that gets our client's stories to the right audience.

Our talented team of communication experts, affectionately known as Thinkers, craft engaging multimedia stories that capture our clients' unique brand perspectives before deploying them strategically. We take passion and turn it into positioning; determination into deliverables.

Account Manager
The account manager is the link between the client and the entire agency team. Our account managers act as both the key representative of the agency to clients, vendors and partners and as the client's representative to the rest of the team.

One of the most important tasks in account management is designing the clients' strategic plan; a well-targeted plan can be the making of a great campaign. While the work varies depending on the client's scope of engagement, account managers are responsible for client budgets, managing the work of the departments, reporting to clients and performing a range of related administrative functions.

The available full-time account manager position enables the right person to design and implement marketing and media strategies across all platforms on behalf of our clients and Studiothink. They will work directly with our Content and Creative departments to optimize the client experience. Communication, both internal and external, is vital to ensuring consistency in meeting goals and objectives; as is the ability to empathetically and confidently manage the client relationship.

The person we're looking for possesses solid critical thinking skills, excellent written and verbal communication skills, strong attention to detail, a passion for being ahead of the curve on what's trending, and a fearless attitude toward technology and its impact and importance in our industry. This person will develop marketing and media plans as part of the organization's overall efforts in brand management and marketing.

The person in this role will collaborate with our team and lead others in developing strategies for our clients as their voice within the agency. - As an Account Manager, you will actively participate in brainstorming and campaign development to ensure that critical marketing thinking and the right media mix is integrated into all necessary marketing initiatives. Media and marketing strategy includes traditional platforms (print and broadcast), digital and interactive advertising and social media marketing.

We will value this individual's input and ability to be autonomous, doing whatever it takes to produce the highest quality solutions and work for our clients.

Through your work with clients and the Studiothink team, your roles and responsibilities may include:
Collaboration and contribution to ---the development of comprehensive strategies for proposals and client campaigns that maximize client budgets
Pitching new media strategies and target audience engagement to current and prospective clients
Collaboration with team members and interactive partners to incorporate social media into digital and interactive mediums
Collaboration with the Public Relations Department on social media strategy, management, and execution
Development of data-driven marketing strategy on behalf of retained clients as well as project-based work
Manage campaigns through both the planning, purchasing and measurement of paid media space
Working directly with media outlets on behalf of the client to negotiate pricing and value-added components
Monitor engagement analytics and advertising reach and effectiveness, adjusting tactics as necessary to reach and surpass client goals
Analysis of effectiveness of tactics utilized
Develop trusting relationships with media reps and other vendors in order to create a mutually respectful partnership
Working with our SEO/SEM partners to ensure we are effectively reaching and engaging the target audience
Stay abreast of emerging marketing channels and methodology
Monitor competitors and be aware of market changes and developments
Utilize critical thinking to uncover opportunities with current clients and create new in-roads for future clients.
Focus on internal practices and regularly provide feedback to optimize workflows, efficiencies, etc.
Content development, writing, and editing
Provide regular feedback to clients and internal team members
Manage, co-manage or assistance with select accounts and client relationships on behalf of Studiothink

Things We Seek:

Superior client services experience with a minimum of 3 years agency account management experience managing multiple clients at one time
Empathetic and enthusiastic client relationship management
Effective management of project plans, timelines, and schedules with meticulous organizational skills
Work-flow management between cross-functional (creative and web development) teams managing to changing daily requirements
Exceptional problem-solving skills leveraging knowledge of services, processes, tools, technology, and collaboration with leaders and team members
Vendor contact and negotiations
3+ years of print and digital branding and marketing experience
1-2 years of managing client budget and billing process
Grace under pressure
Thinks fast on their feet
Confident communication skills with solid presentation and active listening skills
Extreme attention to detail

Also nice to have:

Experience in small to mid-size B2B and B2C accounts
2+ years hands-on account management experience with SEO/SEM, social media marketing, online advertising, web analytics, and email marketing
Experience implementing, reporting and optimizing email and Google AdWords campaigns
Analytical skills
Bachelor's degree in marketing, advertising or communications, relevant field or equivalent experience
Experience in WordPress, HTML, print production and trade shows

We believe that systemic racism, sexism, classism and homophobia disproportionately hurts the most marginalized people in society - including people of color, people from working class backgrounds, women and LGBTQ people. We believe that these communities must be centered in the work we do and in fact are necessary to serve our clients at the highest level possible. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.

Keywords: Studiothink, Cleveland , Account Manager, Executive , Cleveland, Ohio

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