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Market Intelligence and Promotions Manager

Company: RR Donnelley
Location: Westlake
Posted on: November 23, 2020

Job Description:

Market Intelligence and Promotions Manager Marketing Westlake, OH ID: 49210 Full-Time/Regular
RRD`S Corporate Marketing Team is now hiring for a Market Intelligence and Promotions Manager. Summary: The Market Intelligence and Promotions Manager develops, launches and promotes new offers that leverage RRDs holistic suite of services. As a key leadership role on the marketing shared services team, this position will act as the lead for market prioritization, solution launches and highly targeted campaigns that generate revenue. Responsibilities:

  • Clearly articulate RRDs mission, brand promise, segment strategy and solutions
  • Collaborate with segment marketing leads (Marketing Solutions, Business Services) to create a strategic offer launch calendar, with alignment to services and key growth areas
  • Research, prioritize and quantify target markets for new RRD offer development
  • Work with solution development teams to articulate the value proposition for new offers, including ideal client profiles, pain points addressed, competitive differentiation, features and benefits, discovery questions and qualifiers
  • Uncover opportunities to cross-promote RRD products across traditional business unit lines, contributing to client retention and growth
  • Manage solution-specific outreach campaigns, lead nurturing programs and paid advertising campaigns including adwords, display, social, remarketing and programmatic
  • Lead a team that conducts industry research, email execution, marketing automation and digital ads
  • Coordinate the workflow for new offers, including coordination between business units, segment marketing leads, corporate communications, sales operations and sales enablement
  • Own the inquiry / lead workflow for all Contact Us forms across all websites
  • Ensure new leads from the website are assigned and synchronized with CRM within one day
    • Serve as an expert on market intelligence that supports multiple levels of the organization: company, segment, business unit and service line
    • Stay current on market trends, influencer perspectives, analyst reports and competitive landscape
    • Monitor effectiveness of solution launches and adjust strategy to improve results
    • Tell the story behind successful solution launches and campaign initiatives, both how and why
    • Provide reports that measure performance, outlining the number of solution launches, qualified leads generated, attributed revenue, progress on planned initiatives RRD is an EEO/AA including Vets and Disabled Employer
      Required Skills
      • Minimum of 10 years of B2B marketing, product marketing, product management, market intelligence, business analysis or other relevant experience
      • Excellent organizational, verbal and written communication skills
      • Collaborative team player with excellent interpersonal skills
      • High sense of urgency, excellent attention to detail, organizational and prioritization skills
      • Ability to prioritize tasks and follow through on all assignments / projects
      • Strong analytical skills, ability to identify problems and implement or recommend solutions
      • Proficiency in web-based tools, preference for experience in Salesforce CRM, Salesforce Pardot, Google Adwords, LinkedIn Campaigns and the Google Suite
      • Bachelors degree required, focus in marketing, advertising or business preferred

Keywords: RR Donnelley, Cleveland , Market Intelligence and Promotions Manager, Executive , Westlake, Ohio

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