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Marketing Specialist

Company: Bell Falls Search & Consulting
Location: Cleveland
Posted on: October 12, 2018

Job Description:

Our client is a rapidly growing IT product and services company in Cleveland, OH. They are seeking a self-driven Marketing Specialist with a diverse set of digital skills preferably from a B2B environment. The successful candidate will need to have experience with various inbound marketing levers to drive brand awareness, optimize digital content and website performance, and maintain consistent client collaboration and education. Our client has a great culture and great office environment...perfect for a self starter seeking a breakout opportunity!Responsibilities:Create landing pages for marketing campaigns and manage website as neededManage blog content and delivery, as well as all social media channelsPartner with key internal leaders to create campaigns relevant to market needsMonitor industry associations for key topics and trends that our client should be addressingManage and report on all marketing department ROIs and KPIs - social, SEO, web site, webinars, blogs, email, etc.Requirements:Demonstrated use of web site, social media, newsletters, blogs, emails, SEO, PPC and other digital marketing tactics to increase brand awarenessStrong understanding of inbound marketing, including experience using marketing automation software, preferably HubSpot, CMS (WordPress), CRMs and social media platformsDemonstrable experience leading and managing SEO/SEM, marketing database, email and social media advertising campaignsExperience in optimizing landing pages, conversion forms and user funnels is preferred.Solid knowledge of website analytics and ability to provide reports and interpret dataBasic skills in Adobe Photoshop or design software, HTML and CSSBe proactive, energetic, self-starter looking to have a significant impact on business success; ability to conceive of and generate measure-able tests1-2 years B2B digital marketing experience preferred

Keywords: Bell Falls Search & Consulting, Cleveland , Marketing Specialist, Advertising , Cleveland, Ohio

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