Vice President, Marketing
Company: Mediabistro
Location: Westlake
Posted on: September 21, 2023
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Job Description:
There's never been a better time to join TravelCenters of
America! For more than 50 years, millions of professional truck
drivers and motorists have called our travel centers home,
depending on us daily for fuel, food, truck maintenance and
essential services.Driven by a passionate team, TA is focused on
growing its network of travel centers, implementing cutting edge
technology and embarking on innovative alternative energy and
sustainability initiatives.From our locations across the country,
to our corporate headquarters in Westlake, Ohio, every team member
is a stakeholder in TA's success. This environment offers endless
career opportunities for individuals interested in sharing their
ideas, growing with the company and shaping TA's future.SummaryThe
Vice President, Marketing is a driven leader with a knack for
customer experience and ability to leverage technology for the
benefit of the broader organization, across several business lines.
This is a highly visible role with unlimited opportunity to make
impact. The Vice President will oversee the marketing efforts
supporting each business stream and ensure activity is consistent
with overall brand and department business strategies. This leader
will have ownership over optimizing existing marketing campaigns
and channels while consistently generating and testing new ideas.
This position reports to the SVP, Corporate Development and will
oversee a team of more than 15 marketing professionals that
includes oversight of Directors who lead teams supporting marketing
efforts in the following areas: Marketing Planning,
Channel/Loyalty, and Creative/Brand.Duties and
ResponsibilitiesIdentify, plan and deliver impactful marketing
strategies/materials for each business unit and sales teamBuild,
manage and coach a high-performing marketing teamDrive the
implementation of marketing campaigns that meet business objectives
and drive trafficRe-launch and grow best in class loyalty program
and offeringDirect and support market research collection,
analysis, and interpretation of market data for short- and
long-term market forecasts and reportsManage marketing budget and
expendituresMaintain brand standards and ensure compliance across
all marketing and communications channelsQualifications7-10 years
of progressive, relevant market and customer-oriented marketing
experience preferably in the convenience store, retail, or travel
center industryBachelor's degree is required; an advanced degree
(MBA) is highly preferredOutstanding communication, presentation
and leadership skillsIn depth knowledge of market researchSense of
ownership and pride in your performance and its impact on company's
successWith us, you'll enjoy:Competitive wages and annual bonus
opportunityMedical, dental, vision and life insurance401(k) with a
company matchPaid vacation and holidaysTuition reimbursementA wide
variety of discounts on technology, travel, food and
fuelOpportunity for growth and advancement with company paid
trainingNot all benefit plans are available to all team members.
For a more comprehensive list of benefits, please visit
https://www.ta-petro.com/careers/working-in-our-corporate-officeOur
travel centers serve thousands every day; not one traveler is the
same and our team must reflect that. We can "return every traveler
to the road better than they came" only by understanding and
celebrating individualism. TravelCenters of America is proud to be
an equal opportunity workplace. We are committed to equal
employment opportunity regardless race, color, religion, creed,
national or ethnic origin, age, marital status, familial status,
ancestry, sex, gender, pregnancy, gender identity or expression,
sexual orientation, mental or physical disability, handicap,
military service or Veteran status, genetic information or
membership in any other category protected by applicable federal,
state or local law. At TravelCenters of America, we invite everyone
to make themselves at home.Working Conditions / Physical
RequirementsIn this role, the employee is continuously sitting and
typing, frequently talking and using eye and hand coordination and
may also be required to climb or balance; stoop, kneel, crouch or
crawl. The employee is occasionally required to lift and/or move
objects. Specific vision abilities required by this job include
close vision, distance vision, color vision, peripheral vision,
depth perception and ability to adjust focus. Standing, walking,
bending over, and repetitive use of legs are done occasionally. All
performed with or without a reasonable accommodation.DisclaimerThis
job description may not list all duties for this position. The
incumbent in the position may be asked to perform other duties. TA
Operating LLC reserves the right to revise the job description at
any time. This job description is not a contract for employment,
and either the incumbent or TA Operating LLC may terminate
employment at any time, for any reason.
Keywords: Mediabistro, Cleveland , Vice President, Marketing, Advertising , Westlake, Ohio
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