Associate Manager Social Media - Papyrus

Company: American Greetings
Location: Westlake
Posted on: March 19, 2023

Job Description:

Job Description

GENERAL SUMMARY:
The Associate Manager Social Media is responsible for assisting the manager to define the strategy and brand direction for Papyrus across its social media ecosystem - inclusive of Instagram, Facebook, Pinterest, LinkedIn and Twitter. This role in partnership with the manager and (social media agency) is responsible for all aspects of social marketing inclusive of strategy, planning, lead gen, retargeting, creative/content development (working cross-functionally with our internal creative agency), execution, optimization, budgeting, and reporting for organic and paid social.

The position works within the Papyrus Marketing team to implement a cohesive social strategy that aligns with high level brand strategy, retail marketing strategy, outbound licensing initiatives, and the direction for all other owned platforms within Papyrus' digital footprint (website, email). This role partners with Papyrus marketing team members to ensure that Papyrus social media works synergistically from strategic messaging and creative perspectives. The ideal candidate is a social media enthusiast that has a pulse on digital trends and remains consistently updated with the rapidly changing social media marketing landscape across all platforms where Papyrus has a presence.

ESSENTIAL DUTIES & RESPONSIBILITIES:
--- Develop and execute organic social media strategies for the Papyrus brand, tailored to each platform
--- Serve as secondary point of contact with social media agency partners
--- Collaborate with the creative team to build content and digital ads that support marketing activations
--- Set operational plans for social media channels including development, management and execution across content, copy, calendar, posting and reporting
--- Explore new platform opportunities (TikTok or other) that align with that of Papyrus overall brand direction and goals
--- Assist manager and social media agency with paid social media strategy & campaign plans for the Papyrus owned social platforms
--- Ensure Papyrus owned brand social campaigns complement Papyrus campaigns that are executed on retailer-specific social platforms
--- Collaborate with Shopper Marketing in relation to social campaigns, helping provide recommendations for retailer social channels
--- Create, monitor, optimize, and report out on social performance using Facebook Ads Manager and other reporting platforms (Google Analytics)
--- Accountable for organic community management on Papyrus Instagram and Facebook
--- Serve as liaison to customer service representatives to ensure timely, positive experiences for customers engaging with the brand on social media

Experience Required:

Required Length & Type of Experience:
--- 1.5+ years of prior social media marketing or digital marketing experience in a creative, fast-paced environment where attention to detail is critical

Knowledge, Skills & Abilities:
--- Social media platform maven
--- Confidence in briefing and partnering with creative teams
--- Ability to collaborate and communicate efficiently within a small team
--- Ability to work cross-functionally, proactively communicating across teams as needed
--- Time management skills; ability to plan and organize daily workload; flexibility to handle changing priorities; ability to meet deadlines
--- Confidence in analyzing data, drawing insights and developing reports and recaps. Ability to apply learnings to future plans
--- High level of interest in pop culture, current events, digital trends, influencers, social media platforms news & developments
--- Comfortability working in a fast-paced environment
--- Exceptional communication and interpersonal skills
--- Excellent knowledge of Microsoft Excel, PowerPoint and Word
--- Experience with Google Analytics/Adwords, Meta Business Suite, /Social Media management platforms (Sprout or other)

Keywords: American Greetings, Cleveland , Associate Manager Social Media - Papyrus, Advertising , Westlake, Ohio