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Programmatic Media Associate

Location: Cleveland
Posted on: January 26, 2023

Job Description:

About Us: VMLY&RVMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTMis our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.Where you shineThe Programmatic Associate will be responsible for media planning and buying based upon client KPIs, as well as maintaining and analyzing campaign performance data. This role will also be responsible for assisting in department strategy development and processes.What your success will look like

  • Management of client campaigns including; strategy, issuing RFPs, trafficking and reporting.
  • Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
  • Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
  • Presents recommendations to managers, clients and prospects
  • Actively manages optimizations to assure client success
  • Assists in the management of tagging and tracking URLs
  • Working in multiple DSPs such as DV360 and TheTradeDesk
  • Executes media plans within DSPs, publishers, networks, and managed partner relationships
  • Assist in new business, RFPs, client development strategies as needed.
  • Learn, research and present current industry trends and developmentsWho you are and what you bring
    • About 1-3 years in digital with a focus in Programmatic Media
    • Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred
    • Experience with digital or media agency preferred
    • Experience in DV360 and TheTradeDesk preferred
    • Proactive, self-starter with great organizational and time management skills
    • Understanding of traditional banners, mobile, video, social and cross device media tactics
    • Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
    • Familiarity with conversion tracking methodologies
    • Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
    • Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers
    • Excellent interpersonal skills, including strong written and verbal communication skills
    • Ability to handle multiple assignments with effective resolution of conflicting priorities
    • Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
    • Proactive, self-starter willing to learn new things and be a change agent for the Team
    • Ability to work well in individually as well as a teamOur BenefitsAs the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.
      • Corporate gift matching program
      • Paid time off for volunteering -
      • Paid -parental leave
      • Ranked No. 1 in advertising for our adoption assistance program
      • Corporate discounts -
      • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Keywords: VMLY&R COMMERCE, Cleveland , Programmatic Media Associate, Advertising , Cleveland, Ohio

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