VP of Marketing, US - Remote

Company: Plentific
Location: Cleveland
Posted on: August 7, 2022

Job Description:

Plentific is one of the fastest growing property technology companies in the world, backed by renowned investors including Brookfield, Highland Europe, A/O Proptech, Target Global and Mubadala. We are headquartered in London, UK, with offices in Germany, USA and Turkey. Our mission is to improve lives by making property work better for everyone. We do so by streamlining how repairs, maintenance and compliance services are delivered. Our platform gives clients rich insight into management, operational and performance data, helping them deliver their customer service promise, while optimising supplier costs and adhering to their environmental, social and governance goals.Come and be a part of:

• A leading Proptech with a global footprint and an HQ in heart of London's bustling centre
• A diverse, multicultural workplace with over 30 nationalities amongst our employees
• A stimulating atmosphere and fast-paced growth led by our recent $100m funding round
• A flexible work culture and a number of programmes built around your physical and mental wellbeingDeveloping acclaimed technology is only possible when we've got a great team on our side. Our culture is open and empowering. If you are passionate and driven, you will fit right in.plentific.com/careersThe RoleThis role can be based anywhere across the East Coast of the US. We're looking for an experienced marketing leader to join our team. Reporting to the CRO, as our VP of Marketing in the US, you will be responsible for building and managing a team of marketers across the US. This leading role requires someone with the energy and skills to get things done. Working closely with other members of the team you will be the driving force behind growth marketing campaigns.The marketing team supports everything we do at Plentific and is constantly executing campaigns to grow our customer base. We are a complex team that uses offline and digital marketing tools. We have an established core team with expertise in ATL, PPC, SMM, CRO, SEO, PR and eCRM.Responsibilities
  • Set the overall marketing strategy for the business
  • Execute our brand strategy, positioning the company as the leading property management SaaS platform in the market
  • Development of the team, including recruiting, hiring and coaching new marketers. Our expectation is the team will double in size over the next 12 months
  • Develop innovative online and offline marketing strategies to support Plentific's revenue goals
  • Develop relationships with C-suite in various sectors to assist in building a compelling, consistent value proposition for our customers
  • Proactive engagement internally with Sales and other teams within the business, to ensure delivery of value proposition for each customer
  • Prepare and deliver quarterly and annual marketing plans, driving strong execution
  • Help build an effective marketing automation infrastructure
  • Periodically conduct user research to assess product market fit and make recommendations to the management
  • Prepare and maintain weekly performance reports providing insightful commentaryRequirements
    • Minimum of 10+ years experience in a marketing leadership role
    • Previous B2B and B2C SaaS experience critical
    • Marketplace business experience beneficial
    • Track record of building and managing a large team team and budget
    • Experience with coaching and developing team members
    • Expertise in multiple marketing platforms and tools including CRM platforms
    • Experience selling > $150k in annual contract values will be helpful
    • Great strategic planning, organizational, and creative thinking skills
    • Knowledge of and insight into relevant market trends, with an ability to think strategically
    • Strong working knowledge of the company's products, competitive products, and the market
    • Passion for marketing, design perfection, brand building and working in a startup environment
    • Help with raising brand awareness for both our trade and consumer audiences
    • Ability to think out of the box with a can-do attitude to get things done efficiently
    • Excellent communication skills with ability to work with multiple senior stakeholders
    • Good academic background in marketing, economics, business management or a related fieldBenefitsAs you can see, we have big plans and are eager to grow our team of dreamers and doers to achieve our vision of managing over 1 million properties through our platform across various countries. You can help us shape the future of property management. Here's what we offer:
      • A competitive compensation package with a base salary and potential quarterly bonus incentives
      • 21 days annual leave per calendar year plus public holidays
      • Private medical insurance including optical and dental
      • Life insurance
      • Employee assistance program
      • A remote-friendly working environment
      • Company volunteering
      • Learning and development fund
      • Referral bonus and charity donation if someone you introduce joins the company
      • 401k plan - Plentific matches up to 4%
      • Opportunities for US and international travel
      • An inherently diverse culture with over 18 nationalities and 25 languages spoken

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