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Strategist, Paid Media

Company: Fathom
Location: Cleveland
Posted on: August 7, 2022

Job Description:

Here at Fathom, we strive to build unparalleled partnerships with our clients. In that pursuit, our Digital Advertising team is actively looking for a Strategist to join our dynamic group of digital marketers.Strategists on our Digital Advertising team act as subject matter experts, working directly with our enterprise-level clients to advance their paid media strategy, develop robust campaign plans, and measure and maximize impact to their business.We are seeking a candidate who initially specializes in programmatic display with experience and interests in other solutions, like paid search and paid social advertising.A successful Strategist brings a strong bias for action, drive to succeed, and an analytical mindset, always testing and learning to grow performance.A Strategist on the Digital Advertising team will contribute in the following ways:

  • Strategic consulting: Identifying and proposing campaign opportunities, based on business, market, and industry insight, to executive-level points of contact.
  • Campaign planning: Completing audience research and segmentation planning, selecting of channel mix, and outlining messaging strategy.
  • Goal setting and ROI modeling: Setting business-level and campaign-level goals for campaign launches and outlining our approach to measuring success.
  • Performance management: Assessing and responding to campaign performance to glean insights and drive growth in performance.
  • Supporting new business acquisition: Acting as a subject matter expert throughout our sales process to secure new business for the team.
  • Leadership and development: Coaching junior-level team members to advance our expertise as a team.Requirements We're looking for candidates who have experience in the following areas:
    • 3-5 years of relevant professional paid media experience
    • Experience in several of the following channels and platforms, with an emphasis on programmatic display:
    • Programmatic display: Basis, theTradeDesk,
    • Paid search: Google Ads, Microsoft Ads
    • Paid social: Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, Nextdoor
    • Industries with a longer buying cycle, including B2B and healthcare
    • Management of $1M+ annual media budgets
    • Third-party tools for campaign launch, management, and reporting
    • Developing detailed testing plans, including A/B and multi-variant testing
    • Advanced measurement approaches and tools, like offline conversion tracking, conversions APIs, and attribution modelingWhy Fathom:Our Fathomers love both our traditional + unique employee benefits. As a member of our team, you can take advantage of the following:
      • health, dental, + vision insurance
      • 401(k) with company match
      • flexible hours + work from home opportunity
      • paid holiday leave from Christmas Eve through New Years' Day
      • paid sabbatical
      • paid parental leaveOther great benefits include company paid life insurance + short term disability; an annual charity contribution match; a learning grant for professional development + training; and paid pet bereavement.Fathom is an equal opportunity employer.

Keywords: Fathom, Cleveland , Strategist, Paid Media, Advertising , Cleveland, Ohio

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