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Arena Marketing Coordinator

Company: Cleveland Cavaliers
Location: Cleveland
Posted on: August 7, 2022

Job Description:

Cavaliers Holdings LLC is committed to delivering unparalleled sports and entertainment experiences fueled by a diverse, equitable, and inclusive culture. We strive to find talent that defines being the DIFF through a "Care - Lead - Engage" (CLE) philosophy across all aspects of our business. If this sounds like a culture you can thrive in, and you enjoy working in fast-pace and high energy setting, then we want to talk to YOU!
JOB OVERVIEW:

The Cavaliers Operating Company, LLC is seeking a talented and enthusiastic Arena Marketing Coordinator who will play a significant role with the organization's Digital and Marketing Teams to help develop, distribute, maintain and measure content created for the venue and retail owned social media channels. The Arena Marketing Coordinator will bring our retail and venue brand to life for fans through a multi-medium approach. This individual is constantly thinking of new ways to engage fans and help deliver business objectives. The right candidate is dedicated to the social cultural trends and sees opportunity in how our brands can join the conversation. Additionally, this person will partner with the other members of the Marketing teams, both in a direct and indirect reporting structure, to bring the work to the next level. This is an exciting opportunity for someone who has a passion for social media marketing and aspirations to engage a global fanbase.

Under the guidance of the team leader, the Arena Media Coordinator will gather, write, coordinate, and post engaging content for various social media channels, including Facebook, Twitter, Instagram, TikTok, YouTube, and other emerging digital platforms. This position will help identify, create and publish compelling content - from concept to completion - that drives conversation and engagements around the Rocket Mortgage FieldHouse and Team Shop retail brand and company-wide initiatives. The role will also require the need to monitor, listen and respond to fans, help curate user-generated content, identify brand advocates, and stay in-tune with key events, news, references, and trends as related to live events, pop culture, fashion, and lifestyle.

To be successful in the role, the ideal candidate will need to establish relationships with appropriate team personnel in various departments including Venue Operations, Event Booking, Communications, Corporate Partnerships, Community Impact, Marketing and more across the organization.

RESPONSIBILITIES:

  • Assist in the execution of day-to-day content development and posts on the venue and retail primary social channels, including Facebook, Twitter, Instagram and others.
  • Monitor and appropriately engage communication with fans across all social media platforms in real-time, maintaining ability to report back on fan sentiment at any given moment.
  • Research and explore best-in-class ways to bring storytelling opportunities to life on our social platforms through smart, authentic, and witty visual and written storytelling.
  • Build relationships with record labels, promoters and artists to develop content opportunities across our platforms. Manage and maintain social media monitoring and analytics systems to track engagement and results, creating reports on the effectiveness of campaigns.
  • Contribute to digital, marketing, and creative brainstorming sessions.
  • Assist in the overall maintenance of our venue and team shop websites, including but not limited to RocketMortgageFieldHouse.com and CavaliersTeamShop.com, working with internal stakeholders and 3rd party vendors.
  • Maintain the Rocket Mortgage FieldHouse brand elements and tone always.
  • Other duties as assigned.


    QUALIFICATIONS:

    • Bachelor's degree in communications, marketing, social media or related field is preferred.
    • Minimum 1-2 years of Digital Media for a fast-paced live events, retail or entertainment organization.
    • Very strong familiarity with the monitoring and analytics functions of Facebook, Twitter, Instagram, TikTok and emerging social platforms.
    • A passion for live events and pop culture is preferred.
    • Experience using Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.).
    • Ability to operate a DSLR camera is plus. Photo editing knowledge is also a plus.
    • Must have a strong visual eye for graphic creation and photo selection.
    • Desire to seize opportunities and take initiative without needing to be told.
    • Attention to detail without compromising speed in execution.
    • Ability to communicate effectively with multiple audiences.
    • Must be organized, highly motivated and team oriented.
    • Maturity, professionalism, and a strong work ethic are essential.
    • Must be able to work flexible hours including weekends, evenings and event nights as assigned.

      We are committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and advisors, any individual working onsite in our offices must be fully vaccinated against COVID-19. We will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

      We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Keywords: Cleveland Cavaliers, Cleveland , Arena Marketing Coordinator, Advertising , Cleveland, Ohio

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