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Marketing Specialist

Company: Technoform North America
Location: Twinsburg
Posted on: August 6, 2022

Job Description:

Summary:The marketing program lead / coordinator is responsible for creating, leading, and executing Technoform's marketing promotional strategies and plans in alignment with the Technoform Group branding, and regional and divisional market development goals. They will develop and maintain shared divisional webpage(s) and social media platform sites, driving engagement through the active use of these platforms. As a member of the Technoform global brand management team, they will collaborate globally to manage and develop global website and other global marketing content and develop and manage company communications.Your essential responsibilities: A member of the Technoform North America Edge Bond Solutions (ES) market team with responsibilities for leading and executing marketing programs, collaborating regionally (across divisions) and globally.

  • Lead the development of the marketing promotional strategies and plans in alignment with the Group branding and regional and divisional market development goals, in collaboration with Market Team.
  • Create and execute marketing promotion plans based on the agreed upon budgets and meeting the objectives of annual Business Management Plans.
  • Obtain agreement and sign off from both divisions within the region on joint marketing promotion plans
  • Manage agreed upon budget for marketing plans, with the ability to re-adjust when applicable.
  • Manage and coordinate the creation of new marketing promotion campaigns, events, product launches and corresponding marketing material which utilize a range of appropriate channels (e.g. social media platforms, print and digital etc.) and media (video, written, audio).
  • Manage and coordinate outside resources: graphic designer, marketing agency, PR representative, printing agency, to complete marketing projects and initiatives.
  • Analyze and report the metrics obtained from each promotional marketing campaign and regular communication platforms (e.g. social media, landing pages, websites) to understand what strategies are working and what are not effective, to make any needed course corrections in marketing plans, and to inform the next business planning cycle.
  • Research and write case studies of projects which include our products. Incorporate these case studies into our promotional marketing campaigns.
  • Establish strategic relationships with customers' and partners' sales and marketing teams, to work cohesively to create and implement joint marketing and promotion plans and activities including for example, joint case studies, coordinated cross-posting of content, and joint events.
  • Ensure a consistent brand voice across all channels and promotional marketing materials.
  • Manage the inventory of promotional materials in our quality management system, as well as provide and manage a physical inventory of promotional materials.
  • Exercise creativity and the ability to think outside the box in delivering unique and effective marketing promotional programs and content, within a budget.Develop and maintain local shared divisional webpage(s) and social media platforms sites
    • Manage the creation of web marketing vehicles such as landing pages and websites, and the content therein in collaboration regionally with the market team members.
    • Schedule, organize and upload landing page content
    • Manage and coordinate the development and scheduling of written original copy content for landing page, webpages and social media platforms to grow Technoform's brand and deliver key educational content and messages in the North American market. While the marketing lead/coordinator does not have to write the copy, they will rely on team members to supply the content, and they coordinate and schedule the posts. Some ability to paraphrase existing content to introduce posts will be expected.Global Brand Responsibilities
      • As the Americas representative member of the Technoform global Brand Team, collaborate with the brand team to develop, write, and manage the creation of website content.
      • Manage the global Technoform website administration. Upload appropriate content to global website.
      • Ensure that our local market content is accurately represented on global site: Downloadable information, contact information, images, case studies, etc.
      • Be the resource for corporate identity and design support for all Americas team members.
      • Be the advocate for our One Brand strategy and execute an introduction to our brand strategy to all incoming team members in the Americas.
      • Collaborate with fellow Brand Team members to develop and write company communications and promotional marketing material applicable for all markets.Your additional responsibilities:
        • Coordinate the message, design, promotional materials and logistics of industry trade shows, as needed. Manage the creation of new booths as needed.
        • Be knowledgeable about the glazing industry, Technoform's products, our markets, the supply chains that we sell into, competition, and Technoform's unique value proposition.
        • Participate in education opportunities, attending seminars and reading trade publications.
        • A member of the local team who post to our local internal Sharepoint page(s), as well as the global sharepoint pages including the Brand Management system, HUB, Brand Communications site, etc.
        • Support and assist in additional market team processes (sales, customer service, product development support etc.) and activities as needed.
          Your qualifications and requirements:
          - Education: Degreed in a Marketing discipline or similar Business Management. - Experience: 5+ years of experience in developing and executing marketing (especially marketing promotion and communication) strategies and plans in business-to-business marketing. Experience and track record in effectively leveraging social media platforms for B2B business growth. - Computer and software Skills: Fundamental skills in Powerpoint, MSWord, Excel and basic computer acumen. Knowledge of, or ability to learn, software tools such as Photoshop, InDesign, MailChimp, website back-end software (e.g. Drupl) to support editing of marketing materials and websites would be desirable. - Competencies/Soft Skills:
          • Must be a self-starter and reliable, with the ability to work with no daily supervision. This position requires the individual to be able to manage independently with limited supervision.
          • Ability to work in a fast-paced environment, collaborate effectively with a diverse stakeholder group, seek out needed input, and be able to make good judgments without close supervision.
          • Must have a goal driven focus with a collaborative, team-based orientation.
          • Ability to deal with ambiguity, manage conflict, negotiate, and identify effective paths forward in situations in which there are diverse and potentially conflicting objectives
          • Excellent time and project management skills
          • Ability to manage external partners and consultants to deliver results.
          • Experienced in developing and executing marketing strategies and plans
          • Experienced and knowledgeable in using typical B2B social media platforms effectively and using analytics and best practices to improve engagement and reach.
          • Excellent proactive communicator - verbally and written.
          • Excellent written English to support marketing material generation, editing and review.Your opportunities:
            • We offer you a diverse range of tasks in a dynamic team setting that will help you to identify and gain experience in your area of interest aligned to our team qualification matrix.
            • Opportunities to learn and leverage across a global network.
            • To develop and drive strategic vision for a regional business.
            • Learn and grow your core competencies, along with an exposure in different business processes.
            • A true entrepreneurial environment built on individual and team ownership with a self-starter perspective.
            • Supported by a model for flexible work time to create a work-life balance.
            • Contribute and grow in a fast-paced manufacturing company focused on Innovation and Growth.
            • You will be exposed to various areas of the business like participating in team strategic goals to understanding the financial statements and its impact.
            • Flat structure
            • We believe in the strength and power of cohesive teams to make decisions to tackle challenges. Our structure is all about transparency and open communication.
            • We are always striving to generate new ideas and grow our business, largely through investing for the future. A wide network of experts will help you expand your know-how and competencies.
            • We offer you a diverse range of tasks in a dynamic team setting that will help you to identify and gain experience in your area of interest.
            • Global networking
            • We have a global presence and frequently interface with our colleagues to stay on the cutting edge.
            • We offer an attractive and competitive compensation package based on experience and educational background that includes salary, annual variable compensation, health insurance plans, 401K, paid holidays, vacation and more.
              At Technoform we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Keywords: Technoform North America, Cleveland , Marketing Specialist, Advertising , Twinsburg, Ohio

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